Legal

Privacy and data

How Proppy collects, uses, and protects personal data, under Singapore's Personal Data Protection Act 2012 (PDPA). Version: privacy 2026-10-09. Last updated 9 October 2026.

The short version

Who we are

Proppy is a service of PEBBLEBLACK PTE. LTD. (UEN 202531369R), a company in Singapore. This notice covers talktoproppy.com, the Proppy app, the demos you book with us, and our free invoice teardowns. In it, "we" means Proppy, and "your firm" means the managing agent you work for. Our Data Protection Officer is at james@talktoproppy.com.

Two kinds of data

Proppy handles personal data in two roles:

What we collect

We don't ask for NRIC numbers, dates of birth, or other details we don't need, following the PDPC's advisory guidelines on NRIC numbers. If an NRIC number appears on an invoice, Proppy masks it in the data it reads from the invoice. The invoice's file is kept as received, as the MCST's record, so the number can still be seen there by your firm's people who may open it.

How we use it

We use personal data only for these purposes:

We need the data for the first three purposes to provide Proppy. We send product news only if you ask for it, and you can stop it at any time. We don't sell personal data, use it for advertising, or use your firm's documents or your Ask Proppy conversations to train AI models.

Who we share it with

We share personal data only with the service providers that run Proppy and take its demo bookings, and only for the purposes above:

We also disclose personal data when the law requires it.

Data sent outside Singapore

Proppy's database, document storage, and app run in Singapore. To read an invoice, Proppy sends the document to Google's AI service, which may process it in any country where Google has facilities, such as the United States. We use it on a paid plan, under Google's terms for paid services, which don't let Google use the content to improve its products, and let it keep the content for a limited time only to detect misuse and meet legal requirements. To answer a question in Ask Proppy, Proppy sends it to the same service, with what it looked up in your firm's records, such as a supplier's name or an invoice's status, and the automated check of a sample of answers sends the question and answer there too. Resend sends Proppy's sign-in and service emails from Japan, and receives the invoices emailed to Proppy's addresses where your firm uses them. It keeps its records of those emails in the United States, so names, email addresses, and emailed invoices pass through it there. Calendly keeps demo bookings in the United States. Stripe may also process billing details outside Singapore, and Sentry keeps its error reports in Germany.

Each of these providers is bound by its written data processing terms to protect personal data to a standard comparable to the PDPA's, as the PDPA's Transfer Limitation Obligation requires. For your firm's documents, your firm decides, under our agreement with it, and we tell it before we add or change a provider.

How we protect it

How long we keep it

After that, we delete the data or remove what identifies people in it.

Your choices

If something goes wrong

If a data breach affects personal data we hold, we act at once to contain it. For your firm's documents, we tell your firm without undue delay, so it can meet its own duties under the PDPA. For account details, we assess within 30 days whether the breach must be notified. If it must, we notify the PDPC no later than 3 calendar days after that assessment, and the people affected as soon as we can where it's likely to cause them significant harm.

Cookies

This website sets no cookies and loads nothing from other sites. Its "Schedule a demo" buttons take you to Calendly's own site, where Calendly's cookie policy applies. The Proppy app uses only the cookies and browser storage it needs to keep you signed in and secure. We don't use advertising or tracking cookies.

Changes to this notice

When we change this notice, we update the date at the top. If a change affects how we use your data, we tell account owners by email before it takes effect, and ask for fresh consent where the PDPA requires it.

Contact our Data Protection Officer

For questions, requests, or complaints about personal data:

Data Protection Officer, Proppy
Email: james@talktoproppy.com

If you're not satisfied with our answer, you can contact the Personal Data Protection Commission at pdpc.gov.sg.